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How Auction Houses Are Using Supreme to Maintain Relevancy The world of auction houses is undergoing a shift. Typically associated with stuffy oak-laden rooms and octogenarian men, they're now embracing a new type of event focused that's right up any hypebeast's alley -- Supreme. Both Bonhams and Sotheby's have plans for auctions based around the seminal brand in the near future, and last year French auction house Artcurial held "C.R.E.A.M.", which saw 145 Supreme items sell for a collective €809,432 EUR (approx. $902,000 USD). The introduction of Sup...
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